
Understanding Your Customers with RFM Analysis in Power BI
Many companies proudly showcase their “Top 10 Customers by Revenue,” but anyone who has actually worked with customer data knows this list rarely tells the full story.
Nov 2025, on Medium

I build data pipelines and the Power BI reports that sit on top of them.
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Three to start with. Each opens a full case study, with the live dashboard where one is published.



6 channelsYouTube Analytics Pipeline. Scraped, modelled and compared through the YouTube API, and refreshing on its own in Microsoft Fabric.
+1,269%Novacore Financial Report. The month-on-month jump in expenses in July 2022, the month a profitable company made its first loss.
18 of 19Mortgage Portfolio Risk. High-risk loans in the portfolio that were written by one office, Newark.
I trained as a statistician at the University of Lagos and graduated with First Class honours as the best student in my department. Today I work in data analytics engineering at Remita, keeping the pipelines behind payments reporting fast and correct.
Payments data at Remita, consulting for a microfinance bank, and more than 600 people taught. Open any role for the detail.
Customer A spent $575 once, 150 days ago. Customer B has spent $450 over eight orders, the last one ten days ago. It is the example I start with when I teach segmentation.
Move any slider and both rankings update at once.
Ranked by revenue
Ranked by RFM
Revenue puts Customer A first. RFM puts Customer B first.
Each customer wins a point for the more recent order, the more orders and the higher spend.
Read the articleHow I work through analysis problems in Power BI and DAX, written so you can try them yourself.

Many companies proudly showcase their “Top 10 Customers by Revenue,” but anyone who has actually worked with customer data knows this list rarely tells the full story.
Nov 2025, on Medium

Let’s be honest — attrition rate is one of those metrics many data analysts and dashboard builders think they’re getting right… but often, they’re not.
Apr 2025, on Medium

In a world where data drives nearly every business decision, it’s not just about the numbers but about the story they tell.
May 2025, on Medium

Lagos, Nigeria. Available to work across time zones.
Hiring for a data role, or need a pipeline or a Power BI report built? I would like to hear about it.